During the great marathon of commercials known as the Super Bowl, Chevy decided to run a commercial that showed off a new feature in their cars. While most companies would tout the newest model with better fuel economy, more interior space, or some other car advancement, Chevy decided to show that one could stalk people via Facebook in their car virtually hands-free.
It is crazy to think that a car company would waste man hours to integrate a functionality that would not increase car performance or natural comfort. They could have increased the mileage of a car, thus saving money for the customer and in a round about way “save the environment,” but instead allowed someone to listen to their Facebook wall…
This Facebook integration was such a key feature in Chevy’s new vehicles that they decided to spend $3,000,000 on just one commercial during the Super Bowl! While many viewed this new integration as useless, there are probably plenty of people now interested in buying a Chevy due to this feature (most likely exacerbated due to the game being the highest viewed Super Bowl to date).
While the berating of Chevy could continue, praise must be made to Facebook for having such a presence in USA to grasp the attention of a car marker in this fashion. But Chevy, come on, does one need Facebook in their car so they can stalk others in hopes of getting laid?
Wow.
That is the dumbest thing ever.
I am thoroughly disgusted.
Facebook, news feed…
First Post…
Worst. Car feature. Ever.